![]() ![]() 4 Mobile Design Elements You Should Ditch In 2019 My suggestion is to delete design elements on mobile that create excessive scrolls and, consequently, test visitors’ patience. If you try to fit all of those extraneous design elements from the traditional desktop experience into the mobile one, there’s a good chance your visitors won’t ever encounter them.Īlthough a longer scroll on mobile might be easy enough to execute, you might also find your visitors suffer from scrolling fatigue. NNG stats on how much content is consumed on a page (Source: Nielsen Norman Group) ( Large preview) ![]() That said, 74% of all viewing time occurs within the first two screenfuls. One of the biggest side effects of this is the amount of scrolling that mobile visitors have to do.Ī 2018 study from the Nielsen Norman Group on scrolling and attention demonstrates that many users (57%) don’t mind scrolling past the above-the-fold line. With mobile, you’ve drastically reduced the real estate. Even if you don’t populate every inch of the screen with content, you find creative ways to use the space. This is why: On desktop, there’s a lot of room to play with. They might seem essential, but I suspect that many of them can be removed from websites without harming the experience. And part of that is because we’re reticent to let go of design elements that have been with us for a long time. Why Do We Need To Get Rid Of Mobile Design Elements In 2019?Īlthough responsive design and minimalism have inched us closer to the desired effect of mobile first I don’t think it’s taken us as far as we can go. So, today, I’m going to talk about the mobile design elements we’ve held onto for a little too long and what you should do about them going forward. Rather than spend the next year or so adding more design techniques to our repertoire, maybe we should be taking some away?Īs the abstract expressionist painter Hans Hofmann said: “The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” We need to design websites primarily with mobile users in mind, which means having a more efficient system of content delivery. This is why I wish 2019 predictions (and beyond) would be more practical in nature. We, of course, can’t forget about the desktop experience, but it needs to take a backseat to mobile. For the most part, I think these predictions look quite similar to the ones made for 2018 - which is surprising.Īs we move deeper into the mobile-first territory, we can’t adhere to the same predictions that made sense for websites viewed on desktop. With the end of the year quickly approaching, everyone is chiming in with predictions for 2019 web design trends. Instead, think about ways in which you can clean up your clients’ mobile websites and set a better standard for mobile-first design going forward. There’s no need to master new design techniques most of what was on trend this year is going to stay on trend next year. ![]()
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